Steered by the Top Of Mind agency, the rebranding of Newen, and its subsidiary Newen Distribution, reflects a desire to illustrate the current dynamism of the group while expressing its strong core values of expertise, transmission, diversity and respect.

Newen’s new tagline – all about stories – holds the promise of a collective strength, committed to creating and sharing quality content fit for all uses and all territories.

The graphic identity was created by the young design agency Luciole.

Newen’s website was redesigned internally by CAPA Digital.

“Our logo hadn’t changed since the creation of the group in 2008,” explains Newen‘s Chairwoman Bibiane Godfroid. “We wanted to create a new visual identity that better embodies a dynamic group that is on the move, increasingly turned towards international markets and which encourages exchanges and collective creativity. The efforts of all our teams are driven by our shared group tagline: All about stories!”